Brand Listening researches what people say about a brand across Reddit, X, LinkedIn, Bluesky, Instagram, Facebook, TikTok and YouTube, keeps only the posts that are really about that brand, and scores each one as positive, neutral or negative. It then turns those mentions into written reports, from a brand overview to a side-by-side competitor analysis, that you can schedule, email to your team and download as a PDF. This article shows how to add a brand, pick and read a report, keep it up to date and stay within your plan's limits.
š Brand Listening is included in every paid plan, and you can try it during your trial. It isn't part of the Free and Archive plans. See the pricing page to compare plans.
Where to find Brand Listening
Log in to your Juicer dashboard and click Brand Listening in the left sidebar, between Publishing and Pages. The page shows how many brands and reports you have used out of what your plan includes, then the list of Your brands.
Add a brand and create your first report
Type the brand's Website, for example airbnb.com. The website anchors the research to the right company, so posts about a different company with the same name are left out.
Optionally, add a Brand name (filled from the website if left blank) and an Industry (puts your results in the context of your market).
Under What do you want to learn?, pick a report type (see the list below) and click Continue. If you aren't sure yet, click Decide later to add the brand now and create a report from its brand page later.
Answer the questions on the Tailor your report step. They change with the report type. Every report ends with Where should we search? (turn off places your audience isn't on) and Anything to leave out? (for example a band or a place with the same name as your brand). Your report brief beside the questions sums up what the report will look for and include.
Click the generate button at the bottom (for example Generate brand report).
The research takes a few minutes. A progress panel shows what is done, what is in progress and what comes next. You don't have to wait. Type your address under Email me to get an email when the report is ready, or click Close and continue in background and come back later.
Report types
Each brand can have several reports, each answering a different question.
Brand reportāmentions, reach and sentiment for your brand over time, for the whole brand or one product or service.
Competitor analysisāhow you compare with up to 3 competitors, side by side. Choose Find them for me to use the closest competitors found while researching your brand, or I'll add them to name your own.
Campaign reportāthe response to one launch, hashtag or campaign between a start and an end date.
Content reportāwhich posts and formats about you get the most traction, from people mentioning you, your own accounts or both.
Reputation & sentiment analysisātone over time, recurring praise and complaints, or one specific issue.
Customāedit the report's outline and tell us which brands, products or topics to cover. You can also compare with competitors.
Reading a report
A report reads like an analyst brief. It opens with the key numbers and a sentiment breakdown, followed by sections written from the mentions found, with charts, takeaways and recommended actions. Numbered citations in the text link to the posts they come from, so you can check any claim at its source. A report reads the posts of the last 90 days, and further back (up to a year) when the searches reach that far. A campaign report reads the posts between the campaign's dates.
The report's side panel shows its status, when it was written, its schedule and how many posts it read, plus links to each of its sections.
Click Download PDF at the top of the report to save it as a PDF to share with your team or clients.
The brand page and its mentions
Click a brand under Your brands to open its brand page. It lists the brand's Reports, the Mentions, all time and Sentiment, all time across every report, the platforms where people talk about it and the Latest mentions. Click New report to add another report for the same brand.
Further down, Listening for shows exactly what the research looks for (the brand's names, website, hashtags and the brand's own accounts). Check it first if a report looks off.
Click All mentions to see every mention found for the brand. Each mention shows the platform, the author, when it was posted, the post text, why it counts as a mention of the brand and its sentiment. Click it to open the original post. Narrow the list by sentiment, platform, source (Posts about the brand or The brand's own posts) or to the mentions found in the last check.
Keep a report up to date
A report is written once. To have it checked again automatically, click Schedule at the top of the report (or on the brand page), then choose how often under Check again every. Each check searches again and writes a new version of the report. The choices offered depend on your plan, and higher plans can check more often.
Under Email each new version to, you can add up to 10 people who get every new version by email. They don't need a Juicer login to read the email, and each email has a link to stop receiving them. The link to the full report opens for people in your account. To change the pace or the people, click Change schedule. To make the report a one-off again, click Stop schedule.
šæ Tip: A report checks again only on its schedule. There is no manual refresh, so schedule the reports you want to follow over time.
Plan limits and the Brand Listening add-on
Your plan sets three things. How many brands you can listen to, how many reports you can have across all your brands, and how often a scheduled report can be checked again. The usage pill at the top of the Brand Listening page shows how many brands and reports you have used out of what your plan includes. During a trial you get one brand and one report, written once and not scheduled. Higher plans include more brands, more reports and more frequent checks. See the pricing page to compare plans.
When you reach a limit, Brand Listening offers Add a brand and report. Each Brand Listening add-on gives you one more brand and one more report, and keeps your plan's schedule options. You can buy as many as you need, or upgrade to a bigger plan instead. See Juicer add-ons: extra views, feeds, and sources for how add-ons are billed.
ā ļø Important: Deleting a brand or a report that has already searched doesn't free its slot right away. It keeps counting toward your plan's limits until your billing cycle resets, and the Brand Listening page shows the date it frees up. If your account goes over its limits (for example after a downgrade or a cancelled add-on), nothing is deleted, but your newest brands and reports beyond the limit are Paused and stop updating until you upgrade or free a slot.
Delete a brand or a report
Delete a reportāopen the report, click the āÆ menu and click Delete report. Its schedule and emails stop. The mentions it found stay with the brand.
Delete a brandāopen the brand page, click the āÆ menu and click Stop listening and delete brand. Its reports and mentions are permanently deleted, so Juicer asks you to confirm first.
To tell us what is missing, confusing or wrong, including places where people talk about your brand that we don't search yet, click Have feedback on Brand Listening? Tell us at the bottom of the page.
Brand Listening or a Mentions source?
They answer different questions. A Mentions source (or a Reddit keyword source) builds a live, embeddable feed of posts that match a term on one platform, so use it when you want to display posts on your website. Brand Listening researches a brand across many platforms, discards posts that only share the name, scores sentiment and writes private reports, so use it when you want to know what people think. Brand Listening reports are not embeddable.
Troubleshooting
Brand Listening is not in my sidebar
Collaborator users don't see Brand Listening. It is account-wide research with shared limits, so it is available to account owners and managers. Ask the account owner to add the brand or to share the report PDF with you.I see the plans instead of the Add brand form
Your account is on the Free or Archive plan, which don't include Brand Listening. Click See plans to upgrade, or Talk to us.I can't add another brand or report
You have used every brand or report your plan includes, counting the ones deleted this billing cycle. Click Add a brand and report to buy an add-on, upgrade your plan, or wait until the date shown on the Brand Listening page.A brand or report shows Paused
Your account is over its plan's limits. Upgrade, add a Brand Listening add-on or delete a brand or report you no longer need, and the next one in line resumes.The search failed, or the report wasn't written
Something went wrong on our side or on a platform's side. Click Try again on the report.The report is about the wrong company
Check Listening for on the brand page. Make sure the brand's website is right, and add the other company or meaning under Anything to leave out? when you set up the next report.Very few mentions, or a platform I expected is missing
The research only reports on platforms where it found real conversation about the brand, and a report reads recent posts. Check that the platform was turned on under Where should we search?, and tell us about places we miss with Have feedback on Brand Listening? Tell us.
If a report keeps failing or picks up the wrong company, contact us with the brand's website, the report type and the account email you are logged in with, and we'll take a look.